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One of Melbourne’s most prolific café owners and restaurateurs, Jason M. Jones and coffee entrepreneur Ramez Abdulnour have injected a slice of café culture to Melbourne’s booming western suburbs, announcing their latest venture ‘Go West – Eatery and Tuckshop’ at Woodlea - a progressive masterplanned community located 29km west of Melbourne’s CBD.
Launching to the public on 16th April 2016, Go West – Eatery and Tuckshop is inspired by Melbourne’s modern café culture, providing an ideal location for the community’s soon-to-be 10,000 new residents to experience the classic menu items and relaxed café vibe for which they are both renowned.
Boasting a long list of Melbourne dining institutions including Entrecôte and Porgie + Mr Jones (Hawthorn), in addition to the newly launched Second Home (Eltham), this latest venture will mark Jones’ second foray into Melbourne’s growth suburbs, which he says is what he found most exciting about the venture.
“ Melbourne’s west is undergoing an immense transformation as more young professionals and families seek to move away from the city and settle down in a more suburban location. We saw the café site at Woodlea as the perfect opportunity to branch out into the west and create something completely unique for the area,” said Jones.
“ Together with Ramez, we hope to create a unique destination café that takes all the great things we have learnt over the years of opening and running cafes within the city.
“ Coffee will be a focus and an all-day seasonal breakfast and lunch menu will cater for the diverse array of clientele that we expect to be out here,” said Jones.
“ Go West will incorporate some really exciting new menu items as well as some of our classic favourites – over the years we have seen a change in the way people are ‘doing’ brunch and lunch here in Melbourne with more focus on sustainability, local knowledge of the provenance of produce and leaning towards a healthier and more wholesome lifestyle.”
Adding a local twist to Go West, head chef and co-owner of the café, Raju Ghimire, who has worked with Jason Jones for over eight years is based in nearby Bacchus Marsh, while café manager Matthew Ure is also locally based.
“ Both Raju and Matthew are so passionate about creating something for their own community; there’s something really honest and authentic about that which I love,” he said.
The café interior is a collaboration between Jones and his design partner, Brahman Perera, where a palette of rich materials, translucent porcelain lighting, silver white marble and warm Victorian Ash banquettes and wall panelling are mixed with cobalt blue tables and soft furnishings to deliver a more homely feel to the space. Framework joinery pieces act as partitions to form more intimate spaces.
“ The selection of furniture, intimate styling and the design of the kitchen in Go West were all chosen in the same fashion in which a home would be. We wanted to typify this as much as possible.” says Jones.
Woodlea project director Matthew Dean confirmed they had been in negotiations with Jones for some time, keen to anchor Woodlea’s community hub with a renowned inner-city restaurateur who could inject some of Melbourne’s famed café culture into the thriving west.
“ With their highly regarded name on Melbourne’s food scene, Jones and Abdulnour were the perfect choice for Woodlea and Melbourne’s west,” project director Matthew Dean said.
“ Not only will Jones help deliver our vision for a community that has café culture and a progressive urban lifestyle at its forefront, the involvement of local chef Ghimire will even further reinforce the café’s local feel,” he said.
The on-site café is just one of the many exciting amenities delivered at Woodlea, with plans for a childcare and early learning centre, an integrated work learning centre and a sporting precinct planned to be delivered progressively over the next six to 12 months.
“ Woodlea is not like any other development – we are committed to delivering key amenities upfront in the project’s lifespan so that our first residents can enjoy these facilities as soon as they move into their new homes.
“ Go West is undoubtedly one of these key amenities and so we couldn’t be more excited to work with Jones and Abdulnour, and open the doors to his café in time for the arrival of Woodlea’s first residents,” Dean Said.
Over the coming years, the development will also deliver a 5,700sqm new town centre including a public square, retail spaces and full-line supermarket, as well as professional services, office space and a bus interchange.
Go West Eatery and Tuckshop
Open: Monday - Sunday, 8am - 4pm
Ph: (03) 8088 2180 | firstname.lastname@example.org
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